Even among 11 million people New York is still a relatively small place and often you will find yourself in the right place at the right time, with the right people. The cARTwheel Initiative is a perfect example of this harmony.
A recent life change prompted me to find a way to help others — I didn’t have to look far, it found me (right time). I was introduced to the project by good friend Geoff Green at a neighborhood pub (right place). He had recently joined the initiative and said there may still be a spot open, I was very interested. Immediately I was introduced to Ashok Sinha who invited me to collaborate on the project with seven other talented artists (right people).
The best word to describe my artistic career is diverse. I was traditionally trained as an illustrator and have spent the last 10 years as an art director in advertising, feature films, documentaries, commercials and magazines. Using my experience in developing corporate brands, my goal is for the children to develop a sense of personal identity through color, composition and story-telling projects culminating in the design of their own logos. Ultimately providing them with something they’ve been missing for far too long – a voice.
I am reaching out to members of the design and branding community for curriculum suggestions and for their help to raise awareness within their circles. Upon returning, my plan is to exhibit the children’s work and share their stories of struggle and strife, but more importantly, share their stories of hope and aspiration. Inspired by their work I hope to have digital interpretations of them by professional designers exhibited by their side.
I was in the right place at the right time with the right people. I can only hope to be the right person at the right moment for the right cause.